I was chatting to a friend this evening and we started chatting about the people that schedule a huge amount of tweets and run accounts on a mixture of autopilot and human interaction.
It follows the tweet earlier today from someone posting out a link to my blog post Schedule and Automate Social Media from back in September 2010 that seemed to get loads of comments.
Getting a balance in your work / social media life is key to success in both. On the one hand, if you spend all day in social media (easily done), you get no work done. The other, if you spend no time in social media, it becomes ineffective.
But one twitter account that I look at recently shocked me a little. Let me ask you a question : Is 35,000 tweets in 500 days too much?
That is averaging 70 tweets a day, everyday. How much automation has gone into that? Well looking at it there is a lot or repetition, granted a lot of interaction, but is 70 tweets in a day just noise?
Are any followers interested in someone that much?
It is almost verging on the celebrity. But actually… even @WOSSY has only 12.5k tweets in 700 days – that’s an average of 17 in a day; a lot less.
I guess my plea’s for those that I follow and those that I advise in social media marketing are:
- Don’t do it for just numbers sake
- Tweet relevant content
- Minimise or bin out the repetitive auto tweets
- Do not treat social media as your only marketing tool
- Build relationships first
- Sell last!
What are your thoughts?